> For the complete documentation index, see [llms.txt](https://hifunnel.gitbook.io/hifunnel-help-center/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://hifunnel.gitbook.io/hifunnel-help-center/documentation/contacts/manage-your-contacts/how-to-segment-your-contacts.md).

# How to Segment Your Contacts

### What is segmenting?

Segmenting your contacts means splitting your list into smaller groups based on shared attributes (e.g., subscription status).

Commonly segmented groups include:

* Purchasing habits,
* Needs,
* Lifestyle,
* Age,
* and Interests.

Segmenting helps you manage your list more efficiently, and it can also be a strong marketing strategy. When your list is organized into custom segments, you can better personalize your messaging and communicate more effectively with different groups of contacts.

### Why segment your contacts?

In short, segmenting improves how you manage your list and helps you design personalized marketing that speaks more directly to your contacts.

When you send broad, one-size-fits-all messaging to everyone, results tend to be inconsistent. Some contacts may respond well, while others won’t. Even if a campaign performs well for part of your list, it may miss the mark for others, which can lead to contacts unsubscribing or even blocking you.

Segmenting your Contacts can help you:

* Increase engagement by designing <mark style="color:red;">marketing campaigns</mark> specific to groups of contacts based on similar attributes such as products owned, emails received, custom [tags](/hifunnel-help-center/documentation/contacts/manage-your-contacts/how-to-use-tags.md#what-are-tags) and more;
* Spot patterns and trends using <mark style="color:red;">automations and tags</mark>, then assigning each to a custom segment;
* Review your Customer's <mark style="color:red;">Product Progress</mark> and keep your stats focused;
* Efficiently [manage your Contacts tab](/hifunnel-help-center/documentation/contacts/manage-your-contacts/contacts-tab-overview.md) by quickly moving between specific Segments.

Segment your contacts and take control of your list to enhance and personalize your contacts experience with your brand and your business at every touchpoint.

{% hint style="info" %}
Note:\
Looking to segment your contacts upon form submission or purchase? Learn how to do so with <mark style="color:red;">Tag Automations here!</mark>
{% endhint %}

Default segments

Hifunnel includes default segments in the Contacts tab that are always visible for quick access: All Contacts, Customers, Subscribed, Inactive, and Excluded.

* All Contacts: A view of all of your Contacts, including both Customers and Contacts. [Learn the difference between Customers and Contacts.](/hifunnel-help-center/documentation/contacts/manage-your-contacts/difference-between-a-customer-a-contact-and-a-subscriber.md)
* Customers: A view of users who have purchased something from your site or have been granted an Offer.
* Subscribed: A view of contacts who have opted-in to receive any type of emails from you.
* Inactive: A subscriber view of those that have not opened your emails in the last 90 days.
* Hard Bounced: A contact that experienced a permanent error that can be caused by invalid emails, disabled inboxes, or if the domain doesn't exist. <mark style="color:red;">Learn more</mark>
* Excluded: A contact that subscribed to your marketing emails, but are identified as high-risk and inactive. <mark style="color:red;">Learn more</mark>

### Custom segments

Build custom segments around shared attributes to better organize contacts and create more targeted marketing campaigns.

To create and save a custom Segment:

* Open the Contacts tab from your Dashboard.
* Click Filters.
* Select your Category, Conditional, and Value.

{% hint style="info" %}
Tip:

Stack multiple filters to create an even more specific segment by simply including additional filters.

* Then, click Apply.
* After selecting your filter(s) save your filtered list into a Segment by clicking Save as Segment.
* Then, create a title for your Custom Segment.
* Click Save:

Access your custom segment in your Contacts tab, when sending Email Campaigns, creating Automations, adding Tags, and reviewing your Analytics.

Looking to export your segmented list?[ Click here to learn how to export your contacts.](/hifunnel-help-center/documentation/contacts/manage-your-contacts/how-to-export-your-contacts.md)

To remove a custom segment:

* Open the Contacts tab from your Dashboard.
* Select Segments.
* Navigate to your custom Segment.
* Click the `…` menu.
* Select Delete.
* Complete the pop-up prompt.
* Click Delete again to confirm the action (Note: This action cannot be undone).

And that’s how you can segment your contacts!

Please vote below and let us know if you found this article helpful. We value your feedback.

Thanks for being the best part of HiFunnel!
{% endhint %}

***

Still have questions?\
Submit your question on the [**Feedback**](https://feedback.hifunnel.vn/lack-of-guidance) page (linked in the header), or reach out to [**Support**](https://zalo.me/3261886358313581244) if you need additional assistance.