> For the complete documentation index, see [llms.txt](https://hifunnel.gitbook.io/hifunnel-help-center/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://hifunnel.gitbook.io/hifunnel-help-center/documentation/documentation-vi/marketing/email/how-to-edit-your-preview-text.md).
# Hướng dẫn Chỉnh sửa Đoạn văn Xem trước (Preview Text)
> Target messaging specific to the Đoạn văn xem trước (Preview Text) that encourage email opens.
Encourage your email recipients to open your email by creating targeted messaging specific to the **Đoạn văn xem trước (Preview Text)**. Edit the email Đoạn văn xem trước (Preview Text) displayed, along with the sender Name and Subject line in a subscriber's email inbox.
## What is Đoạn văn xem trước (Preview Text)?
**Đoạn văn xem trước (Preview Text)** is a snippet of copy most commonly displayed beneath the sender Name and Subject line in a subscriber's email inbox. Depending on the recipient's email client, the Đoạn văn xem trước (Preview Text) may appear next to the subject line:
Đoạn văn xem trước (Preview Text) Example
The goal of Đoạn văn xem trước (Preview Text) is to capture a recipient's attention and interest, encouraging them to open an email.
## Edit Đoạn văn xem trước (Preview Text)
{% hint style="info" %}
**Note:** Đoạn văn xem trước (Preview Text) edit is not available with the [Classic Editor](https://help.hifunnel.com/../../marketing/email-campaigns/create-an-email-broadcast#h_75d4c608-8b44-47f2-988a-7893cb9a17a5).
{% endhint %}
Customize Đoạn văn xem trước (Preview Text) using the [Visual Editor](https://github.com/hifunnel-org/hifunnel-help-center/tree/main/vi/documentation/marketing/email-campaigns/email-visual-editor-templates/README.md) available in Chiến dịch Email Marketings.
1. Open the **Marketing** tab from the Dashboard.
2. Click **Chiến dịch Email Marketings**.
3. Select the Chiến dịch Email Marketing you wish to edit or [create an Chiến dịch Email Marketing](https://github.com/hifunnel-org/hifunnel-help-center/tree/main/vi/documentation/marketing/email-campaigns/email-campaigns-overview/README.md).
4. In the Visual Editor, select recipients using **Filters** or **Segments**. [Learn more about contact segments](https://github.com/hifunnel-org/hifunnel-help-center/tree/main/vi/documentation/contacts/manage-your-contacts/segment-your-contacts/README.md).
5. Edit content to customize the **Internal Title**, **Subject**, and **Đoạn văn xem trước (Preview Text)**:
Edit Đoạn văn xem trước (Preview Text)
## Personalize Đoạn văn xem trước (Preview Text)
Personalizing emails improves your Click-to-Tỷ lệ mở (Open Rate) (CTOR). Use **liquid objects** to pull data from your contact information and personalize the Đoạn văn xem trước (Preview Text).
### Default liquid objects
\| **First Name:** `{{ first_name }}` | **Address Line 2:** `{{ address_line_2 }}` | | **Last Name:** `{{ last_name }}` | **Address:** `{{ address_line_1 }}` | | **Zip Code:** `{{ address_zip }}` | **Phone Number:** `{{ phone_number }}` | | **Country:** `{{ address_country }}` | **Email:** `{{ email }}` | | **State:** `{{ address_state }}` | **Name:** `{{ name }}` | | **City:** `{{ address_city }}` | |
Read [**Create and use liquid objects**](https://github.com/hifunnel-org/hifunnel-help-center/tree/main/vi/documentation/marketing/email-campaigns/how-to-create-and-use-liquid-objects-in-email-marketing/README.md) for more details.
## FAQs
### What is Đoạn văn xem trước (Preview Text)'s character limit?
Like everything else with email, support for Đoạn văn xem trước (Preview Text) varies. Hifunnel gives the largest number of characters found to be displayed across email clients (**140 characters**), but remember, no two inboxes look the same. The number of characters displayed will vary based on your recipient's email client.
### What happens if you leave the Đoạn văn xem trước (Preview Text) blank?
If you leave Đoạn văn xem trước (Preview Text) blank, it will default to the recipient's email client settings. This means your recipient's email client may display the first few characters of text found in the body of the email in place of the custom Đoạn văn xem trước (Preview Text).
If you included the [View in Web Browser](https://help.hifunnel.com/../../marketing/email-campaigns/how-to-hide-the-view-in-web-browser-link) section in your Chiến dịch Email Marketing and left the Đoạn văn xem trước (Preview Text) blank, that link text may appear as the preview in some email clients.
### Is Đoạn văn xem trước (Preview Text) available with the Classic Editor?
Đoạn văn xem trước (Preview Text) is only available with the [Visual Editor](https://github.com/hifunnel-org/hifunnel-help-center/tree/main/vi/documentation/marketing/email-campaigns/email-visual-editor-templates/README.md) accessible in Email Broadcast (Email gửi 1 lần)s and Sequences. It is not available with the [Classic Editor](https://github.com/hifunnel-org/hifunnel-help-center/tree/main/vi/documentation/marketing/email-campaigns/create-an-email-broadcast/README.md#h_75d4c608-8b44-47f2-988a-7893cb9a17a5).
## Optimize Đoạn văn xem trước (Preview Text)
### Second Tiêu đề Email (Subject Line)
Think of Đoạn văn xem trước (Preview Text) as a second chance to earn the open — use it to add context the Tiêu đề Email (Subject Line) couldn't fit:
* Add specifics the Tiêu đề Email (Subject Line) left out
* Tell recipients exactly what's inside
* Set clear expectations about the email's content
### Keywords
Keep your most important words at the start of your Đoạn văn xem trước (Preview Text). Many email clients cut it short, and the cutoff point varies. At the same time, write enough text to fill the full available space so no client displays an awkward gap or pulls in unintended content.
### Get creative
Don't repeat your Tiêu đề Email (Subject Line). Use the extra space to give recipients another reason to open.
* **Personalize it:** Use liquid objects to pull in contact data and tailor the Đoạn văn xem trước (Preview Text) for each recipient.
* **Summarize the content:** Give recipients a quick sense of what they will find inside the email.
* **Reference your CTA:** Call out any important actions you want recipients to take.
* **Be honest:** Your Tiêu đề Email (Subject Line) and Đoạn văn xem trước (Preview Text) should work together to set accurate expectations. Never mislead recipients into opening an email.
* **Tease your content:** Highlight a detail or two that encourages recipients to keep scrolling once they open.
